User Generated Content

That’s because attention on social media is no longer a sliding scale. It’s gone from being a spectrum of how-much-attention-are-they-really-paying to being virtually binary — people are either paying attention or they’re not.

As startups, media, and people that generally work on stuff, we all use Slack. It's where work happens, as the tagline goes.

Streakers came out during last weekend's World Cup Final in Russia - but the cameras cut quickly. The audience knew there was more to the story - what happened to said streakers? What was the crowd's reaction? Can we get a replay on that? All questions left unanswered. 

What an epic weekend of March Madness, if your bracket isn’t busted you need to go get checked out.

This year’s March Madness kicked off with additional excitement in the Mish Guru offices (this type of chat usually resides cleanly within the Slack channel properly titled #sports).

With millennials and Gen Z'ers spending over 40 minutes in-app, you cannot deny the potential reach and engagement of a Snapchat account. There's plenty of ways stories can work well as Snapchat campaigns.

Being able to discover songs within Snapchat using the Shazam integration is only the beginning...

Snaparazzi has something extra special for you this week! With the recent conclusion of the 64th Cannes Lions International Festival of Creativity, we’re featuring three of this year’s most noteworthy Snapchat campaigns.

The latest scoop on epic Snapchat content & accounts to follow. As Q1 comes to a close it's time look back on Snapchat's performance and we have found a brand that is stoked with their results. With a close up on filters with a reach wide and far, this Snaparazzi will have you roaring and ready to smash Snapchat in the next quarter.

The latest scoop on epic Snapchat content & accounts to follow. This month, an Australian first Snapchat game by KFC, Grand Canyon University topping the User Generated Content game and a look at releasing new products exclusively through Snapchat with Culture Kings.

The latest scoop on epic Snapchat content & accounts to follow. This month, The NZ Black Caps put UGC to the test, Daft Punk drop a rocking Snap Lens & McDonald's Australia shares the love (and chicken nuggets) with a Valentine's Day Specs takeover.

The latest scoop on epic Snapchat content & accounts to follow. This month McDonald's Australia gets set for a Snap-tacular summer, Les Mills gives us #food #fitspo, and The NZDF celebrates their 75th anniversary on Snapchat.

We sent Will Stewart to the Windy City last week to school up at Social Media Week, Chicago. In this blog, he talks about the stand-out speakers & what we can learn from them.

Snapchat is a goldmine of creative user-generated content (UGC) that can be put to fantastic use for your brand. This content has the advantages of being authentic, peer-endorsed, and truly crowd-sourced, so your Story will resonate with followers and you’ll have the majority of Snaps created for you. Here are a few tips for getting great UGC from your followers...

The latest scoop on all things Snapchat!