And neither did the hundreds of millions (approx) that bought tickets.

That’s because attention on social media is no longer a sliding scale. It’s gone from being a spectrum of how-much-attention-are-they-really-paying to being virtually binary — people are either paying attention or they’re not.

“You have to be as interesting as Beyonce and your friend’s avocado toast” That’s the challenge for marketers today, according to Nike’s social media team.

What an epic weekend of March Madness, if your bracket isn’t busted you need to go get checked out.

This year’s March Madness kicked off with additional excitement in the Mish Guru offices (this type of chat usually resides cleanly within the Slack channel properly titled #sports).

Like the summer sun, a killer music line-up and a few crisp beverages play together in a perfect blend of holiday goodness, so does the combination of paid and organic storytelling on Snapchat.

And neither did the hundreds of millions (approx) that bought tickets.

That’s because attention on social media is no longer a sliding scale. It’s gone from being a spectrum of how-much-attention-are-they-really-paying to being virtually binary — people are either paying attention or they’re not.

“You have to be as interesting as Beyonce and your friend’s avocado toast” That’s the challenge for marketers today, according to Nike’s social media team.